When I sat down to plan this blog, I immediately thought: what aspect of market research do I not think about enough? As Head of Development & Research at FlexMR, I don’t design as much research as I used to as I moved further into management, but my background before…

As researchers and other market research professionals, we regularly voice how exciting and compelling insights can be to anyone who will listen. We attend conferences and industry events where we speak with passion about what can be achieved through innovative research and insights activation. …

We make decisions each and every day. Some small and fairly inconsequential. Others, may be large decisions that have the capacity to facilitate great change. For some of us, these decisions form a big part of our careers, and for in-house insight experts who need a helping hand or business…

How do you deliver online surveys? How do you get them in front of the right audience? For different research projects and programmes, the answer will naturally change. …

Human behaviour is unpredictable, influenced so much by context, emotional state, previous experience, sub-conscious bias and more. It is very difficult to predict which products and ideas will succeed in your market. Some of the challenges aren’t problems with your product at all, take the classic example of ‘New Coke’…

While the cost-of-living crisis shows no sign of abating in the short-term, both consumers and businesses alike continue to face ongoing challenges of higher prices. A common issue that both face is that people are finding it harder to afford the same things they used to. With consumers spending more…

Members of insight communities are motivated to participate in market research in many ways as we can see from the graph below; some are persuaded by financial incentives (21%), while others by wanting to make a difference by improving products or services (40%), and some people just want to feel…

Research serves as a crucial tool for expanding our knowledge and understanding of various phenomena in the world. Qualitative and quantitative research are two distinct approaches that have traditionally been used in isolation. However, combining these methodologies into a hybrid approach can offer unique advantages and deepen our insights. But…

An emerging brand, also known as a challenger brand, is one with ambitions larger than the resources it has access to. These brands compete with established, dominant brands and niche alternatives within a specific industry of market. Emerging brands typically have smaller market shares and resources compared to their competitors…