Insight activation is a crucial challenge for all insight professionals. In this stage, the insights from the research experience should be communicated effectively and put to good use by the project stakeholders — but this is not always what happens.

There are a number of obstacles insight teams and stakeholders…

Qualitative research is a large part of the research experience, giving insight teams and stakeholders a deep look at how consumers live and behave in their own little worlds. These insights are steeped in context and depth that better connects stakeholders to customers and consumers.

With surveys as the unelected…

Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.

One challenge in particular stands out on a daily basis, as insight professionals regularly contend with research projects that have a lot…

Building an insights community is one of the bigger jobs assigned to an insight team. …

“Tell me something that I don’t know.” - Stakeholders everywhere.

This is a phrase you might have heard in various contexts, sometimes genuine sometimes voiced with snark, but the purest form of this sentiment is a key goal for insight teams across all industries. Stakeholders typically only know how successful…

Over the years, I have worked with many different clients, and as such have been involved in numerous projects commissioned by clients’ research teams as well as projects purely for stakeholders who have no research experience.

Through this, I have come to understand that there is a negative risk that…

Insight teams are constantly breaking down a variety of barriers within the daily life of market research. …

Winning over leadership teams is critical to a successful research experience, as well as the continued success of the insights industry itself. …