3 days agoThe Past, Present and Future of Consumer BehaviourEvery successful brand has, at its core, an in-depth and robust understanding of consumer behaviour. Not just a picture of what customers want, but the dynamics of the wider marketplace. It seems almost routine today — but this hasn’t always been the case. …Consumer Behavior5 min read
Jun 24Understanding the Consumer Decision Making JourneyDepending on the level of impact each decision will have on a person’s life, making a decision can be either easy or intensely tricky. For consumers, the decisions they make in their interactions with brands tend to be more on the easy side of things. The easy decisions are typically…Market Research5 min read
Jun 22How to Design Effective Market Research TrainingTraining is an essential step in anyone’s career and anyone who wants to get ahead will be required to attend some form of training. For the curious, training is an opportunity — for the arrogant, it’s an inconvenience. …Market Research5 min read
Jun 153 Creative Skills Every Research Team NeedsThere are many skills that are beneficial to research teams, from communication skills all the way through to agility and adaptability. But creativity has been a long overlooked skill in the market research industry. …Market Research5 min read
Jun 10The 4 Most Important Consumer Research Data PointsConsumer research is a key metric that helps brands stay relevant and innovate regularly according to the needs and experiences of their customers. So let’s start by defining what a data point is: a data point is a unit of information or observation. It is usually derived from a measurement…Market Research5 min read
Jun 1Consumer Research — Definitions, Examples and BenefitsWhen it comes to how market research is perceived by those outside of the insights industry, most stakeholders see market research as simply a way to create the best products and services for their own customers. …Consumer Research17 min read
May 27Ingredients for a Successful Consumer SegmentationActionable insights from relevant samples are crucial to making decisions within a business. As insight experts everywhere can attest, the path to gaining those actionable insights and relevant samples comes with a myriad of personal challenges associated with identifying the relevant sample and engaging them in the research thereafter. Consumer…Segmentation3 min read
May 24How Technology Helps Turn Insight into ActionWhy do decision-makers need to turn insight into action? Research, at least in the commercial world, is not an end to itself. Neither, I’m afraid, are insights. They won’t make your business money, change your place in the competitive landscape or help you better meet the needs of existing customers…Market Research4 min read
May 13Diving Deep: Agility and Scale in Qualitative ResearchQualitative research is one side of the data and insights coin. The side obsessed with stories, detail and exploration. …Qualitative Research9 min read
May 114 Common Insight Platform Challenges and How to Overcome ThemInsight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way to suit their business’ needs and allow them to meet their objectives. However, there are commonalities between all needs…Market Research6 min read