Depending on the level of impact each decision will have on a person’s life, making a decision can be either easy or intensely tricky. For consumers, the decisions they make in their interactions with brands tend to be more on the easy side of things. The easy decisions are typically…

Training is an essential step in anyone’s career and anyone who wants to get ahead will be required to attend some form of training. For the curious, training is an opportunity — for the arrogant, it’s an inconvenience. …

There are many skills that are beneficial to research teams, from communication skills all the way through to agility and adaptability. But creativity has been a long overlooked skill in the market research industry. …

Consumer research is a key metric that helps brands stay relevant and innovate regularly according to the needs and experiences of their customers. So let’s start by defining what a data point is: a data point is a unit of information or observation. It is usually derived from a measurement…

When it comes to how market research is perceived by those outside of the insights industry, most stakeholders see market research as simply a way to create the best products and services for their own customers. …

Actionable insights from relevant samples are crucial to making decisions within a business. As insight experts everywhere can attest, the path to gaining those actionable insights and relevant samples comes with a myriad of personal challenges associated with identifying the relevant sample and engaging them in the research thereafter. Consumer…

Why do decision-makers need to turn insight into action? Research, at least in the commercial world, is not an end to itself. Neither, I’m afraid, are insights. They won’t make your business money, change your place in the competitive landscape or help you better meet the needs of existing customers…

Qualitative research is one side of the data and insights coin. The side obsessed with stories, detail and exploration. …

Insight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way to suit their business’ needs and allow them to meet their objectives. However, there are commonalities between all needs…