Over the last decade, the number of businesses occupying the UK’s highstreets has declined; a trend that accelerated during the Covid-19 pandemic. Many of these businesses have made the decision to join those who market, sell and interact with consumers online, significantly reducing overhead costs and allowing businesses to thrive…

Whether you’re an in-house insight expert or agency-side you’re going to be using a myriad of tools within all stages of the research experience. …

‘Agile’ has been a popular buzzword for a long time now, not just in market research but in all industries, inspiring many discussions, articles, and working practices across the industry. …

Market research tools are the cogs on which the insights industry turns; without the tools that insight professionals use on a daily basis, insight generation would be a lot harder. …

Online focus groups are one of the most prominent ways to conduct qualitative research for a very good reason: they directly connect brands to customers, so they can truly understand what goes on inside their decision-making processes. …

ESOMAR Council elections are getting closer and closer every day, and with a member-led organisation it’s important for those representing them in that council to truly represent them. There are a number of seats available this time around, with a myriad of new members standing for those seats, competing against…

Two years ago, I was a PhD graduate working as a key worker in a supermarket during the pandemic. At the time, I struggled with the dissonance of feeling like I didn’t fit people’s expectations of who and where I should be. …

Since online focus groups have been the main go-to qualitative research method for a number of years now, there are a number of moderation and management tactics created and honed by insight experts. …

Online focus groups remain a staple in market research methodology, and for good reason. They are a crucial method that produces emotionally-charged insights steeped in relevance for stakeholders to take forth and use within decision-making processes across the organisation. Focus groups have been around for a while, as such insight…