4 days agoWhat is Data Governance and Why Is It Important?Data drives successful businesses — that is a fundamental fact well-known by insight teams and stakeholders across industries. …Market Research5 min read
Aug 2Building a Data Strategy — The EssentialsBusinesses thrive on data. When it comes to understanding themselves, their customers, their target audience and much, much more, then it is data that organisations need. Not just any data, but high-quality, accurate and relevant data. But getting to that data can be tricky, both for businesses who use that…Market Research18 min read
Aug 1Making Data-Driven Decisions — The Long and Short of ItData driven decisions are at the forefront of the Insights industry. No matter what form the data takes, within that data lies some very important figures and outcomes which are used to inform decisions. Some would argue that the short of it is — decisions are impossible to make without…Decision Making5 min read
Jul 22Segmentation, Clusters and Personas: How to Group ConsumersGrouping consumers is a crucial stage in the market research process, whether before or after insight teams implement research tasks, grouping consumers in a way that is relevant to the research and business can help provide great context to insights. By grouping consumers, insight teams and brand stakeholders are better…Market Research7 min read
Jul 15Animated Insights: Customer vs. Consumer ResearchAll those in customer-facing industries know the terms ‘customer’ and ‘consumer’. In certain circles those terms are used almost interchangeably, but are they really the same? Consumer research is a well-known practice that brands used to make sure they gain vital insights on those who consume their products and services…Market Research3 min read
Jul 6Important Considerations for Equity, Diversity and Inclusion ResearchIt’s too easy to say that EDI (Equity, Diversity and Inclusion) research is ‘becoming’ more and more valuable. Rather, it’s always been valuable — but has been too often ignored and dismissed by leaders who knew they would not lose either profit or reputation by failing to address structural inequality…Equity6 min read
Jun 29The Past, Present and Future of Consumer BehaviourEvery successful brand has, at its core, an in-depth and robust understanding of consumer behaviour. Not just a picture of what customers want, but the dynamics of the wider marketplace. It seems almost routine today — but this hasn’t always been the case. …Consumer Behavior5 min read
Jun 24Understanding the Consumer Decision Making JourneyDepending on the level of impact each decision will have on a person’s life, making a decision can be either easy or intensely tricky. For consumers, the decisions they make in their interactions with brands tend to be more on the easy side of things. The easy decisions are typically…Market Research5 min read
Jun 22How to Design Effective Market Research TrainingTraining is an essential step in anyone’s career and anyone who wants to get ahead will be required to attend some form of training. For the curious, training is an opportunity — for the arrogant, it’s an inconvenience. …Market Research5 min read
Jun 153 Creative Skills Every Research Team NeedsThere are many skills that are beneficial to research teams, from communication skills all the way through to agility and adaptability. But creativity has been a long overlooked skill in the market research industry. Insight teams are currently being encouraged to be creative in ways that help them conduct better…Market Research5 min read