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FlexMR

5 Design Principles To Boost Your Market Research

Design is something we all use, whether consciously or unconsciously in the insights industry. Design is crucial for engaging customers in…

5 min read5 days ago

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5 Design Principles To Boost Your Market Research

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FlexMR

How to Extend the Lifecycle of Customer Insights

Have you ever thought about the typical lifecycle of the insights that market researchers generate? Once you do, you might start to…

6 min readApr 5, 2024

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How to Extend the Lifecycle of Customer Insights

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FlexMR

Market Research Room 101: What Would You Banish?

This year’s Market Research Society Annual Conference was filled to the brim with insightful seminars, thought-provoking discussions, and…

6 min readMar 22, 2024

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Market Research Room 101: What Would You Banish?

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FlexMR

How to Engage Each Generation in Market Research

Engaging consumers in research has always been a challenge for insight experts, and this challenge becomes even more difficult with…

7 min readMar 11, 2024

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How to Engage Each Generation in Market Research

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FlexMR

Maintaining Human Relationships in Online Research Spaces

With an increasing proportion of the global population now living online, often regardless of traditional social or global demographics…

5 min readFeb 29, 2024

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Maintaining Human Relationships in Online Research Spaces

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FlexMR

6 Ways to Engage Remote Stakeholders in Insights

Since the pandemic, remote or hybrid working has become much more commonplace and widely seen as a more flexible way of working, with some…

5 min readFeb 12, 2024

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6 Ways to Engage Remote Stakeholders in Insights

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FlexMR

10 Common Questions About InsightHub

With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight…

8 min readJan 23, 2024

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10 Common Questions About InsightHub

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FlexMR

Delivering AI Powered Qual at Scale with TextMR

It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research…

4 min readJan 15, 2024

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Delivering AI Powered Qual at Scale with TextMR

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FlexMR

How to Build Impactful Research Partnerships

Insight experts and teams often feel like they are fighting a battle on all fronts. With stakeholders drifting further away from insights…

5 min readJan 15, 2024

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How to Build Impactful Research Partnerships

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FlexMR

The Power of Simplicity in a Complex World

As humans, we’re all naturally drawn to shiny objects; and if we’re being honest, the market research industry is no different. We are…

6 min readDec 12, 2023

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The Power of Simplicity in a Complex World

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FlexMR

FlexMR

FlexMR is The Insights Empowerment Company. We help brands to act decisively, stay close to customers and embed agile insight at the heart of every decision.

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