The Impact and Influence of Customer SalienceThe Customer Salience Summit 2025 started with FlexMR’s CEO Paul Hudson saying that insight experts need to “challenge everything we do in…Oct 9Oct 9
How Pilot Studies Power Customer ConnectionThe clue is in the name — a pilot study is essential in getting your research ‘off the ground’! A pilot study is a small-scale “trial run”…Oct 2Oct 2
A Guide to Third Sector Consumer Connection and SalienceWhen considering “connection” in market research, there are several prominent links we focus on establishing and nurturing. Often the most…Sep 22Sep 22
5 Ways to Using Focus Groups to Bolster Customer SalienceIn today’s complex business environment, customer-centricity is no longer a competitive advantage, it’s a baseline expectation. That being…Sep 15Sep 15
The Link Between Customer Service, Customer Salience & Market ResearchThe first week of October 2025 marks National Customer Service Week: a week dedicated to celebrating the vital role customer service plays…Aug 15Aug 15
Ahead of the Game: Using Consumer Insights to Move ForwardPredicting the future is only really possible in the vaguest and least surprising way; predictions like ‘tomorrow will arrive’, though…Jul 9Jul 9
Retaining a Human Touch with Customer Salience, CX and AIIn recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises…Jun 27Jun 27
A Casual Conversation… with Iosetta SantiniMost research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry…Jun 20Jun 20
Driving Customer-Led Transformation with Visual CommunicationIn boardrooms around the world, “customer-centricity” is a universal goal. Yet, a significant gap exists between this ambition and reality…Jun 20Jun 20
