Ahead of the Game: Using Consumer Insights to Move ForwardPredicting the future is only really possible in the vaguest and least surprising way; predictions like ‘tomorrow will arrive’, though…5d ago5d ago
Retaining a Human Touch with Customer Salience, CX and AIIn recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises…Jun 27Jun 27
A Casual Conversation… with Iosetta SantiniMost research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry…Jun 20Jun 20
Driving Customer-Led Transformation with Visual CommunicationIn boardrooms around the world, “customer-centricity” is a universal goal. Yet, a significant gap exists between this ambition and reality…Jun 20Jun 20
3 Target Objectives for Customer Salience StrategiesObjectives make the business world go round. Every stakeholder and team member from the very top of the C-suite to the background-working…Jun 16Jun 16
Why Customer-Led Transformation is More Than Just a BuzzwordIn the world of research and insight, we have heard our fair share of trends and terminology, but one that is here to stay is ‘customer-led…Jun 2Jun 2
Infographic: The Customer-Centric Culture ChecklistCreating a customer-centric culture or culture of Customer Salience in a business is a process with many moving parts. To use the metaphor…May 19May 19
How to Shift Businesses into the Customer-Centric MindsetOkay, I acknowledge that, if we think about it in terms of the individuals that make up a business, getting the entire business on board…May 16May 16
4 Practical Examples of Customer Centricity & Salience in ActionIt is all well and good, asking businesses to consider becoming customer-centric or customer salient or pitching Customer Salience…May 2May 2
The Contemporary Guide to Customer Centricity & SalienceHow well do you know your customers?Apr 28Apr 28
