Synthetic Data: The Key to Richer Market Insights?In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative…Mar 31Mar 31
The Future of Market Research: Embracing Change and Shaping TomorrowAs we look toward the future of market research, it’s clear that we are at a pivotal moment in the industry. At the MRS Annual Conference…Mar 31Mar 31
Challenging Stakeholder Assumptions in the Digital AgeWhat can we ever really assume about our customers in a digital age?Mar 10Mar 10
Using Customer Research to Reform Research ProcessesCustomer research is a concept all insight experts are familiar with, have to be familiar with to be good researchers in our industry. We…Mar 10Mar 10
The Challenges of Building a Customer Salience Culture (Infographic)Challenging anything in a business that isn’t perceived as broken is a tricky task that requires a light touch and convincing proposal. To…Feb 21Feb 21
Understanding Customer Centricity: An Introductory GuideIn today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing the paramount importance of placing the…Feb 19Feb 19
5 Challenges to Aligning Decision Making & Customer CentricityThe depth of the customer gap and the need for Customer Salience is only getting stronger across all industries. Just 48% of managers say…Feb 19Feb 19
Mind the Gap: The Lost Pillar of Market OrientationFlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster…Feb 7Feb 7
4 Qualitative Research Methods to Improve Customer CentricityIn today’s data-obsessed world, it’s easy to get lost in quantitative data with businesses able to generate quantitative data at scale in…Jan 27Jan 27
How To Break Down Assumptions About CustomersWe make assumptions about everything we encounter in life with the information we have at our disposal in the moment. In general…Jan 22Jan 22
