Insight 2025: Market Research Trends and PredictionsThe past twelve months have been dominated by technological momentum and behavioural uncertainty. In a review of 2024, published by…Jan 8Jan 8
3 Challenges Facing Financial Services Market ResearchersThe landscape in the financial services sector is forever changing, this brings a unique set of challenges for brands and therefore their…Dec 20, 2024Dec 20, 2024
The Future of Technology in Market ResearchAs the market research industry continues to evolve, one of the most significant transformations is happening within the realm of online…Dec 20, 2024Dec 20, 2024
Designing Conversational Surveys and AI-Powered Follow-UpsOff the heels of embedded surveys, a feature we introduced earlier this year, our development team was tasked with re-imagining how surveys…Dec 9, 2024Dec 9, 2024
4 AI Use Cases for Customer Salience StrategiesIn today’s increasingly competitive marketplace, businesses are starting to recognise the importance of customer centricity and insights…Nov 29, 2024Nov 29, 2024
How to Use Synthetic Data in Market ResearchIn recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research…Nov 20, 2024Nov 20, 2024
The Keys to Customer Salience SuccessThe challenges to achieving Customer Salience are clear.Nov 4, 2024Nov 4, 2024
How Delivery Platforms Reshaped the Restaurant IndustryHave you noticed how ordering food today feels like a whole new experience compared to a few years back? The restaurant and food delivery…Nov 1, 2024Nov 1, 2024
Artificial Intelligence on Customer SalienceToday it’s hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the…Oct 28, 2024Oct 28, 2024
Inclusive Insights: Best Practices for Accessible Market ResearchIn market research, we often talk about the ‘consumer voice’, but rarely do we consider what this means for different people. As we know…Oct 25, 2024Oct 25, 2024
