The Challenges of Building a Customer Salience Culture (Infographic)Challenging anything in a business that isn’t perceived as broken is a tricky task that requires a light touch and convincing proposal. To…Feb 21Feb 21
Understanding Customer Centricity: An Introductory GuideIn today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing the paramount importance of placing the…Feb 19Feb 19
5 Challenges to Aligning Decision Making & Customer CentricityThe depth of the customer gap and the need for Customer Salience is only getting stronger across all industries. Just 48% of managers say…Feb 19Feb 19
Mind the Gap: The Lost Pillar of Market OrientationFlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster…Feb 7Feb 7
4 Qualitative Research Methods to Improve Customer CentricityIn today’s data-obsessed world, it’s easy to get lost in quantitative data with businesses able to generate quantitative data at scale in…Jan 27Jan 27
How To Break Down Assumptions About CustomersWe make assumptions about everything we encounter in life with the information we have at our disposal in the moment. In general…Jan 22Jan 22
Insight 2025: Market Research Trends and PredictionsThe past twelve months have been dominated by technological momentum and behavioural uncertainty. In a review of 2024, published by…Jan 8Jan 8
3 Challenges Facing Financial Services Market ResearchersThe landscape in the financial services sector is forever changing, this brings a unique set of challenges for brands and therefore their…Dec 20, 2024Dec 20, 2024
The Future of Technology in Market ResearchAs the market research industry continues to evolve, one of the most significant transformations is happening within the realm of online…Dec 20, 2024Dec 20, 2024
Designing Conversational Surveys and AI-Powered Follow-UpsOff the heels of embedded surveys, a feature we introduced earlier this year, our development team was tasked with re-imagining how surveys…Dec 9, 2024Dec 9, 2024
