How to Use Synthetic Data in Market ResearchIn recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research…12h ago12h ago
The Keys to Customer Salience SuccessThe challenges to achieving Customer Salience are clear.Nov 4Nov 4
How Delivery Platforms Reshaped the Restaurant IndustryHave you noticed how ordering food today feels like a whole new experience compared to a few years back? The restaurant and food delivery…Nov 1Nov 1
Artificial Intelligence on Customer SalienceToday it’s hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the…Oct 28Oct 28
Inclusive Insights: Best Practices for Accessible Market ResearchIn market research, we often talk about the ‘consumer voice’, but rarely do we consider what this means for different people. As we know…Oct 25Oct 25
The Key to Action: Gestalt Cycle of ExperiencePicture yourself standing in the face of some free time. In my dreams, I know, but hear me out. You are now faced with a choice: you can…Sep 25Sep 25
Engaging Stakeholders Throughout the Research LifecycleWe’ve all had stakeholders approach us with hypotheses that seem unbending and predictions that are set in stone. While surprises in…Sep 11Sep 11
Choosing When to Invest in Research & InsightsFirst, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with…Sep 8Sep 8
How to Lay the Foundations of Customer SalienceSo, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation —…Aug 30Aug 30
The Connection Between Customer Salience and Market ResearchIn today’s day and age, it is hard for insight experts to imagine that some stakeholders still don’t understand the true value and purpose…Aug 2Aug 2
