FlexMRThe Keys to Customer Salience SuccessThe challenges to achieving Customer Salience are clear.2d ago2d ago
FlexMRHow Delivery Platforms Reshaped the Restaurant IndustryHave you noticed how ordering food today feels like a whole new experience compared to a few years back? The restaurant and food delivery…6d ago6d ago
FlexMRArtificial Intelligence on Customer SalienceToday it’s hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the…Oct 28Oct 28
FlexMRInclusive Insights: Best Practices for Accessible Market ResearchIn market research, we often talk about the ‘consumer voice’, but rarely do we consider what this means for different people. As we know…Oct 25Oct 25
FlexMRThe Key to Action: Gestalt Cycle of ExperiencePicture yourself standing in the face of some free time. In my dreams, I know, but hear me out. You are now faced with a choice: you can…Sep 25Sep 25
FlexMREngaging Stakeholders Throughout the Research LifecycleWe’ve all had stakeholders approach us with hypotheses that seem unbending and predictions that are set in stone. While surprises in…Sep 11Sep 11
FlexMRChoosing When to Invest in Research & InsightsFirst, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with…Sep 8Sep 8
FlexMRHow to Lay the Foundations of Customer SalienceSo, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation —…Aug 30Aug 30
FlexMRThe Connection Between Customer Salience and Market ResearchIn today’s day and age, it is hard for insight experts to imagine that some stakeholders still don’t understand the true value and purpose…Aug 2Aug 2
FlexMRMyth Busting: Artificial Intelligence in Market ResearchUnless you’ve been living under a rock for the last year you will no doubt have heard something about artificial intelligence (AI). Whether…Jul 29Jul 29
