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Technology stacks are more frequently discussed in the marketing and software development industries. As the name suggests, these are personalised ecosystems of technology created to work in conjunction with each other as and when they’re needed, sat ready and waiting for teams to use on a daily basis. With the amount of software out there for insight professionals to take advantage of in all industries, building a technology stack that works for any occasion has never been more feasible.

What isn’t talked about quite as much, is a market research technology stack. What technologies should insight professionals stack in order to cater to both daily workloads and tackle unique research challenges? …


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Agile research is a common talking point in the insights industry. We are constantly on the lookout for new tools, new techniques, new methodologies, new anything to help us design and implement agile research experiences easier, quicker, and cheaper than ever before. But we still haven’t reached the point where we can conclusively say that we are able to nail agile research experiences whenever we require it.

What is the obstacle that we can’t quite get over? …


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Last year, I wrote a review of FlexMR’s journey to success in 2019, and mentioned that last year was a pretty tumultuous year… it’s safe to say that 2020 managed to blow that right out of the water!

Across the world in these past 12 months, we have experienced numerous historical events such as the COVID-19 pandemic, national and international lockdowns, the Australian and West Coast wildfires, the BLM movement, President Trump’s Impeachment trial and the US Presidential election, the Beirut explosion, Brexit, the Stock Market Crash, expedited digital transformations and revolutions, the Persian Gulf Crisis, earthquakes, and many, many more events that have brought new challenges, new priorities, and new rules for everyone to play by. …


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These days, in the supersonic speedy realm we live in, it seems everything is focused on the speed and profitability, that the human factor has become an actual subject we have to call out. In my opinion, this also applies to the insight industry. Now is the time, we take a step back and have a conversation about how the insights industry can formulate a responsible path forward to catapult us into the future that is focused on the subjects we love to study the most: human behaviours! For all of the various methodologies in the Insights realm, my expertise is among online communities, which will be the focus of today’s blog. I will be exploring how are we as an industry doing when it comes to responsible innovation in insights communities? …


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Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?

We’ve come a long way with our aims, tools, techniques, and skills, from being a simple data generation and discovery industry to a fully-fledged empowerment industry, capable of building strong bonds between businesses and consumers through insight. One of the most important aspects of this, is to create actionable insights and data that are capable of influencing all decisions both large and small within the c-suite.

What is ‘Actionable Data’?

Depending on how you think about it, all data can be actionable data — but only in the sense that you can technically put all data to use regardless of their quality, relevance, and accuracy. …


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Bringing insight to life has become part and parcel of an insight professional’s role, and for the most part, we’re doing well to make insights more engaging for our audience. We’re learning a lot from different disciplines on how to creatively report data, even going so far as to experiment with different reporting mediums and integrating new practices into our processes, but we’ve yet to master the craft.

In recent years, I’ve gained a lot of experience creating engaging videos through FlexMR’s Animated Insights series, and through this have recognised that there is a lot of crossover in creative videos and insight reports; with many insight professionals now realising the impact of combining the two to create engaging insight video reports, I thought it prudent to share some of my own knowledge to help others create the most impactful insight video reports possible. …


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The history of market research is an interesting one, filled with experimental actions, refined techniques, broadened scopes, and technological advancement. Market research at its conception, was a purely quantitative field that aimed to measure advertising efforts and the financial performance of businesses around the world.

Since the birth of the first questionnaire-style survey in the 1920s, we have come a long way in the development and evolution of quantitative research methods; with most of our innovation efforts focussed on it for decades, even leaving qualitative measures behind in favour of the pursuit of statistical data.

Technological innovation remains the foremost aspect that insight professionals have used to innovate and revamp quantitative methods over the last century, and the results have proven to be extremely valuable indeed. …


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Innovation is one of the most common topics in the world, especially in the market research industry. But what we recognise as innovation are typically smaller changes to an existing product, service, process, or state of thinking, and while those are very real and valuable pieces of innovation, what really excites us all more is the game-changing innovations that propel us all into the future.

Usually, we will talk about innovations discovered through customer insights generated from market research itself, but today I want to focus on the innovations made within market research itself — the evolution in methodologies, the blending of other veins of science, and the advancement of research tools and technologies to say the least. …


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Market analyses are the cornerstone of an impactful business. They’re used in a few different ways, for example if you were looking to build a start up and wanted to know what you need to do to become a competitor within your industry. Another example is when you’re looking for a gap in the market to create a new product or service, a market analysis can point you in the right direction of something most in demand.

But even if there isn’t anything specific to prompt one, it must be said that these analyses are incredibly useful for gaining insight into and keeping up to date with everything going on in the industry the business is based in — so it’s worth conducting one on a regular basis to gain insight into the industry through a variety of important…


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Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pursuit of speed. We talk about efficiency and we talk about automation, but it is actually the pursuit of speed that drives most of this; it is true that machine learning and automation are far sexier technological discussion points. Agile research also has a resounding echo of speed; in a recent LinkedIN poll by my colleague, 20% of people voted that Agile Research meant ‘quick and fast’.

There is, of course, a resoundingly good reason for needing to speed up research processes; consumers are fickle and habits change fast, so businesses need to speed-up their decision making. For example, ‘Fast Fashion’ has been a significant winner in recent times, showing how a culture of ‘fail fast’ can speed up the process of finding the winning consumer trends. …

About

FlexMR

We empower brands to inform every decision at the speed of business by delivering on-demand insight and enterprise grade research technology. www.flexmr.net

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