FlexMRChoosing When to Invest in Research & InsightsFirst, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with…3d ago3d ago
FlexMRHow to Lay the Foundations of Customer SalienceSo, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation —…Aug 30Aug 30
FlexMRThe Connection Between Customer Salience and Market ResearchIn today’s day and age, it is hard for insight experts to imagine that some stakeholders still don’t understand the true value and purpose…Aug 2Aug 2
FlexMRMyth Busting: Artificial Intelligence in Market ResearchUnless you’ve been living under a rock for the last year you will no doubt have heard something about artificial intelligence (AI). Whether…Jul 29Jul 29
FlexMR6 InsightHub Hacks You Need to KnowWe are lucky to have such a diverse marketplace for online community platform software, which comes in use for the plethora of different…Jul 22Jul 22
FlexMRGrowing Innovation with Customer Salience & InsightsInnovation is a broadly applied term for a very specific concept. It is a significant change to the well-established status quo, mostly…Jul 17Jul 17
FlexMRCo-Creating the Future of Survey Participant ExperiencesAt the recent ASC International Conference, I had the pleasure of running a workshop about the challenges of improving participant…Jun 28Jun 28
FlexMRThe Power of Empathy in the Pursuit of Customer SalienceIn today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for…Jun 26Jun 26
FlexMRMeasuring the Success of Salience and Staying PowerOrganisations contradict themselves. Whilst 73% of CMOs say Customer Centricity is critical, Forrester reports that only 48% of business…Jun 24Jun 24
FlexMRCombatting Intuition-Driven Decision-Making with InsightsWith all the challenges insight teams and advocates face on a daily basis, it’s hard to tackle them all at once to make our lives easier…Jun 6Jun 6
