FlexMRThe Key to Action: Gestalt Cycle of ExperiencePicture yourself standing in the face of some free time. In my dreams, I know, but hear me out. You are now faced with a choice: you can…Sep 25Sep 25
FlexMREngaging Stakeholders Throughout the Research LifecycleWe’ve all had stakeholders approach us with hypotheses that seem unbending and predictions that are set in stone. While surprises in…Sep 11Sep 11
FlexMRChoosing When to Invest in Research & InsightsFirst, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with…Sep 8Sep 8
FlexMRHow to Lay the Foundations of Customer SalienceSo, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation —…Aug 30Aug 30
FlexMRThe Connection Between Customer Salience and Market ResearchIn today’s day and age, it is hard for insight experts to imagine that some stakeholders still don’t understand the true value and purpose…Aug 2Aug 2
FlexMRMyth Busting: Artificial Intelligence in Market ResearchUnless you’ve been living under a rock for the last year you will no doubt have heard something about artificial intelligence (AI). Whether…Jul 29Jul 29
FlexMR6 InsightHub Hacks You Need to KnowWe are lucky to have such a diverse marketplace for online community platform software, which comes in use for the plethora of different…Jul 22Jul 22
FlexMRGrowing Innovation with Customer Salience & InsightsInnovation is a broadly applied term for a very specific concept. It is a significant change to the well-established status quo, mostly…Jul 17Jul 17
FlexMRCo-Creating the Future of Survey Participant ExperiencesAt the recent ASC International Conference, I had the pleasure of running a workshop about the challenges of improving participant…Jun 28Jun 28
FlexMRThe Power of Empathy in the Pursuit of Customer SalienceIn today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for…Jun 26Jun 26
