Inflation is a serious topic for consumers in the UK — it impacts how they spend, how they think and how they will interact with brands in fundamental ways. As such it was the perfect topic for our latest Man vs. Machine experiment. In February this year, we re-ran the…

Driving engagement and action from research is one of the most important, yet most difficult steps of the research process. Finding ways to improve that flow of insight around a business can make all the difference in driving return on your investment, so creating strategies to do this are crucial…

Research provides a learning foundation for all degrees in the social sciences. Equally, I believe social science degrees provide a foundation for graduates to excel in all types of research, including market research. From psychology and sociology to social anthropology and political science, students in these subjects are required to…

Insights are powerful tools when in the right hands and used to their fullest capacity, but insights experts everywhere have struggled to engage stakeholders in research enough for them to truly understand the impact and value those insights have, and then act on them accordingly. Most of the time, it’s…

Insight teams work with a range of individuals and departments across a business, and part of their job, whether it’s part of the advert or not, is to manage stakeholder needs and expectations of research and insights to maintain positive relationships and create truly valuable partnerships. …

Market research has been a boon for businesses since its inception, allowing stakeholders to get to know their customers and consumers on a fundamental level: understanding significant behavioural patterns both on and offline, their experiences and opinions that define them, their defining habits and hobbies, and more. Because of this…

Which sampling technique to use is one of the most important choices that researchers can make at the outset of an academic or market research study. It represents the way you will select individuals to study from a wider population. While there are a number of methods to pick from…

In case you missed it (which seems unlikely), ChatGPT, the Artificial Intelligence model trained for conversation interactions has been making waves in the last few months. But once you’ve finished asking it to write songs about your cats in the style of Dolly Parton (guilty — and it wasn’t exactly…

No two people will experience the same day in the market research industry — of course there will be some similarities across to-do lists with those working in the same roles, however there is usually a discrepancy that means that each insight expert will take on one task and another…