FlexMRThe Power of Empathy in the Pursuit of Customer SalienceIn today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for…5 min read·5 hours ago----
FlexMRMeasuring the Success of Salience and Staying PowerOrganisations contradict themselves. Whilst 73% of CMOs say Customer Centricity is critical, Forrester reports that only 48% of business…5 min read·2 days ago----
FlexMRCombatting Intuition-Driven Decision-Making with InsightsWith all the challenges insight teams and advocates face on a daily basis, it’s hard to tackle them all at once to make our lives easier…5 min read·Jun 6, 2024----
FlexMRHow to Enhance Engagement in The New Age of InsightIn Paul Hudson’s blog ‘3 Ways to Embed Insights into Stakeholder Organisations,’ he states that ‘driving engagement and action from…7 min read·May 24, 2024----
FlexMRPitch It: The Business Case for Customer SalienceAs insight experts, we understand the power of insights, their inherent value in key decision-making practices, and the impact they can…5 min read·May 18, 2024----
FlexMRMarket Research Room 101: Round 2On Thursday 9 th May 2024, Team Russell and Team Hudson duelled in a panel debate modelled off the popular TV show Room 101. This…5 min read·May 14, 2024----
FlexMRThe Challenges of Integrating AI into Online Research SoftwareEverything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of toaster reviews on Amazon, marketing…5 min read·May 3, 2024----
FlexMRHow to Tell Your Insights’ StoryIf you search “storytelling in insight” on any search engine, you get lots of results as to WHY we should be using storytelling within…8 min read·Apr 29, 2024----
FlexMR5 Design Principles To Boost Your Market ResearchDesign is something we all use, whether consciously or unconsciously in the insights industry. Design is crucial for engaging customers in…5 min read·Apr 12, 2024----
FlexMRHow to Extend the Lifecycle of Customer InsightsHave you ever thought about the typical lifecycle of the insights that market researchers generate? Once you do, you might start to…6 min read·Apr 5, 2024----