FlexMRCo-Creating the Future of Survey Participant ExperiencesAt the recent ASC International Conference, I had the pleasure of running a workshop about the challenges of improving participant…2d ago2d ago
FlexMRThe Power of Empathy in the Pursuit of Customer SalienceIn today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for…5d ago5d ago
FlexMRMeasuring the Success of Salience and Staying PowerOrganisations contradict themselves. Whilst 73% of CMOs say Customer Centricity is critical, Forrester reports that only 48% of business…6d ago6d ago
FlexMRCombatting Intuition-Driven Decision-Making with InsightsWith all the challenges insight teams and advocates face on a daily basis, it’s hard to tackle them all at once to make our lives easier…Jun 6Jun 6
FlexMRHow to Enhance Engagement in The New Age of InsightIn Paul Hudson’s blog ‘3 Ways to Embed Insights into Stakeholder Organisations,’ he states that ‘driving engagement and action from…May 24May 24
FlexMRPitch It: The Business Case for Customer SalienceAs insight experts, we understand the power of insights, their inherent value in key decision-making practices, and the impact they can…May 18May 18
FlexMRMarket Research Room 101: Round 2On Thursday 9 th May 2024, Team Russell and Team Hudson duelled in a panel debate modelled off the popular TV show Room 101. This…May 14May 14
FlexMRThe Challenges of Integrating AI into Online Research SoftwareEverything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of toaster reviews on Amazon, marketing…May 3May 3
FlexMRHow to Tell Your Insights’ StoryIf you search “storytelling in insight” on any search engine, you get lots of results as to WHY we should be using storytelling within…Apr 29Apr 29
FlexMR5 Design Principles To Boost Your Market ResearchDesign is something we all use, whether consciously or unconsciously in the insights industry. Design is crucial for engaging customers in…Apr 12Apr 12