FlexMRPitch It: The Business Case for Customer SalienceAs insight experts, we understand the power of insights, their inherent value in key decision-making practices, and the impact they can…5 min read·5 days ago----
FlexMRMarket Research Room 101: Round 2On Thursday 9 th May 2024, Team Russell and Team Hudson duelled in a panel debate modelled off the popular TV show Room 101. This…5 min read·May 14, 2024----
FlexMRThe Challenges of Integrating AI into Online Research SoftwareEverything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of toaster reviews on Amazon, marketing…5 min read·May 3, 2024----
FlexMRHow to Tell Your Insights’ StoryIf you search “storytelling in insight” on any search engine, you get lots of results as to WHY we should be using storytelling within…8 min read·Apr 29, 2024----
FlexMR5 Design Principles To Boost Your Market ResearchDesign is something we all use, whether consciously or unconsciously in the insights industry. Design is crucial for engaging customers in…5 min read·Apr 12, 2024----
FlexMRHow to Extend the Lifecycle of Customer InsightsHave you ever thought about the typical lifecycle of the insights that market researchers generate? Once you do, you might start to…6 min read·Apr 5, 2024----
FlexMRMarket Research Room 101: What Would You Banish?This year’s Market Research Society Annual Conference was filled to the brim with insightful seminars, thought-provoking discussions, and…6 min read·Mar 22, 2024--1--1
FlexMRHow to Engage Each Generation in Market ResearchEngaging consumers in research has always been a challenge for insight experts, and this challenge becomes even more difficult with…7 min read·Mar 11, 2024----
FlexMRMaintaining Human Relationships in Online Research SpacesWith an increasing proportion of the global population now living online, often regardless of traditional social or global demographics…5 min read·Feb 29, 2024----
FlexMR6 Ways to Engage Remote Stakeholders in InsightsSince the pandemic, remote or hybrid working has become much more commonplace and widely seen as a more flexible way of working, with some…5 min read·Feb 12, 2024----